New Business Development Manager for Etesia UK

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Etesia UK has announced the appointment of Stephen Muir in a newly formed position as Business Development Manager.

Stephen started his career in the automotive industry in which he worked with prestigious brands such as Jaguar, Land Rover and Audi, and it was during this time that he gained his Business Managers Accreditation.

After this successful spell in the automotive industry he moved into the groundcare sector and utilised his experience of working with leading brands by undertaking the role of Area Sales Manager for Ransomes Jacobsen dealer Fairways (GM). During his time here, Stephen played a key part in helping to develop the company into arguably the largest machinery and service supplier to Scotland’s groundcare industry.

In his new position as Business Development Manager, Stephen will be further promoting and creating brand awareness for Etesia, and also Pellenc and Oeliatec – for which Etesia are exclusive UK distributors.

Commenting on his new position, Stephen said: “With over twenty years’ experience in sales I believe this is a fantastic opportunity with Etesia UK. We have an excellent product range and I will continue to ensure that our customers are provided with world-class products, service and back-up. It’s an exciting time because we have a host of new innovative products to offer and new customers to find – and I’m looking forward to the challenges ahead.”

Outside of work, Stephen enjoys spending time with his wife Michelle, 19 month old son Max and their West Highland Terrier – Chalky.

Etesia launch Bahia Joyride

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Etesia UK has announced the launch of the Bahia Joyride – a unique ride-on mower controlled by a joystick or via GPS for autonomous operation.
Working in partnership with FeBroLift GmbH, the Bahia Joyride is operated exclusively by a joystick: some of its features, such as automatic emptying of the grass box (optional) or start/stop of the machine and cutting deck controls are all controlled from the central joystick control unit.

  The joystick control can be installed on the right or left hand side of the machine ensuring that the ride-on mower can be used by people with reduced mobility and also by experienced professionals.

Les Malin, operations director of Etesia UK explains: “We started from a standard Bahia with a Briggs & Stratton, Kawasaki or Honda engine on which we installed a joystick control as well as a servo motor for the steering and another servomotor for the forward drive, which enables users to control the machine with a simple joystick with all the controls within easy reach: blade clutch, initialisation to start and authorisation of mowing in reverse.”

The functions are simple:

  • A steering control to go left or right;
  • A steering control to go forward or backward;
  • Starting the blades is located at the front of the joystick with a short press to turn on or off;
  • An initialization button to calibrate the joystick when the machine is started;
  • Mowing permission in reverse, to force the blades into operation when moving backwards with the machine.

The Etesia Joyride retains all of the features of a standard Bahia model. The compact design is ideal for multi-tasking and easily adapts to every terrain, every grass cutting situation and every task.

The pocket-size cut and collect mower, at just 0.82m wide and 1.98 m long, features an incredibly tight turning circle and is able to nip into every nook and cranny as well as being able to be easily transported in the back of a van or on the back of a trailer.

All engine variants of the Etesia Bahia are available for the modular specification.

To view your nearest Etesia dealer, please click here